Chattahoochee High School Generates Nearly $15K for Student-Athletes with SponsorPlace
School: Chattahoochee High School (Fulton County, GA) · Programs funded: Athletics · Launched: May 2025 · Athletic Director: Chris Short
The Challenge
Chattahoochee High School had a strong, supportive community, but no efficient way to tap into it. Like many schools, they relied on traditional booster club fundraising and manual sponsorship outreach, a process that demanded significant staff time and delivered inconsistent results. Securing local business support meant chasing leads one at a time, with no professional, modern way for partners to contribute. As program costs grew, the athletic department needed a scalable solution to connect with community partners and supplement booster funding for equipment, program expansion, and student opportunities.
The Solution
Chattahoochie High School’s SponsorPlace
SponsorPlace gave Chattahoochee a centralized, user-friendly platform to bring its sponsorship program online. The athletic department could present polished, professional digital sponsorship packages and make it simple for local businesses to contribute with just a few clicks. The result was a dramatic reduction in administrative workload paired with expanded community reach and greater visibility for their programs.
To drive traffic to their sponsorship page, the team leaned into what worked best: social media posts pairing student-athlete success stories with direct sponsorship links, QR codes at athletic events for real-time engagement, and active promotion from athletic department leadership and coaches.
“We saw immediate engagement when we paired student-athlete stories with direct sponsorship links, our community wants to support when they see the impact.”
The Results
In their first summer on the platform (May–August 2025), Chattahoochee High School achieved:
$14,938 generated in sponsorship revenue
13 local business sponsors secured, led by the Construction and Health & Fitness categories
Gold Package was the most popular sponsorship level (indicating that tiered engagement offerings maximize involvement)
1,780 students supported through funded athletics programs
Most importantly, that funding translated into real impact for students. The school was able to reduce financial barriers to participation, ensuring more students could fully engage in athletics and activities regardless of their financial circumstances.
13
PARTNERSHIPS
$14.9k
GENERATED IN 3 MONTHS
Recognizing Their Partners
Chattahoochee made sure every sponsor felt valued, with social media shoutouts and spotlight posts, recognition on the school's athletic website, game-day signage, and personal touches like student-written thank-you notes.
In Their Words
"SponsorPlace has transformed how we connect with our community. It has made sponsorships more accessible, efficient, and impactful for both our programs and our partners."
— School Administrator
"The additional support has directly improved our students' experience—whether through new equipment or expanded opportunities, the impact has been immediate."
— Program Leader
"SponsorPlace made it simple to support local students while also giving our business meaningful visibility in the community."
— Local Business Sponsor