Beyond the Banner: DoorDash’s Multi-Channel Approach to School Sponsorship and Community Impact
DoorDash supported local communities through a high school sponsorship program developed in partnership with Campus Multimedia, boosting brand awareness in key markets while providing schools with much-needed revenue and resources. By leveraging diverse in-school sponsorship formats, DoorDash elevated its presence and directly supported 60 schools across the country.
Localized Impact
Through strategic geo-targeting, Campus Multimedia ensured DoorDash's presence aligned with key local markets where brand growth was already underway. By focusing on specific school communities, DoorDash was able to tailor its placements for maximum visibility and engagement. This hyper-local approach supported DoorDash’s broader goal of becoming a go-to delivery option for families in those neighborhoods. The result was a powerful combination of measurable results, both in brand awareness and school impact.
A Smarter Way to Sponsor
DoorDash invested in a wide variety of high-visibility placements, from banners and cafeteria posters to digital screens and event signage, and giveaways. These strategic placements in high-traffic areas allowed the brand to become an integrated and welcomed part of the school day. Rather than taking a one-size-fits-all approach, DoorDash diversified its sponsorship touchpoints, ensuring their message reached students, families, and staff where they already are, every day.
Measurable Wins
This initiative wasn’t just about visibility, it generated real results for the schools and for DoorDash.
School Wins:
New funding streams to support departments and programs that were often underfunded
Exciting branded giveaways that boosted school spirit and enhanced events like games and rallies
DoorDash Wins:
High-impact brand presence in key local markets
Stronger community connections with students and families
DoorDash didn’t just advertise; they became a recognizable and appreciated community partner, creating meaningful brand affinity in local communities.
“We received our DoorDash kit! Have to say, the students are very excited seeing your sign in the hall. Thank you. We truly appreciate your sponsorship!”
Ready to build powerful community connections through school sponsorships? Explore SponsorPlace to find schools in your target markets and start investing in high-impact, diverse sponsorship opportunities that deliver real impact.
