SponsorPlace Gets the Message Out: 27 High Schools, Millions of Impressions
Partner: Broward College · Programs Funded: Broward County Schools · Launched: August 2024
The Goal
Every high school hallway, football field, and basketball court in Broward County is a chance to remind students that a quality, affordable education is closer than they think. That's the idea behind Broward College's high school sponsorship strategy: banners are a gentle nudge, a reminder that students can earn a degree right in their backyard, without taking on years of debt to do it.
Through their sponsorships, Broward College provided much-needed funds to support students, while building a consistent, visible presence across Broward County high schools that reinforces brand recognition and plants an idea early: a real, quality option exists close to home.
The Approach
Broward College utilized SponsorPlace to buy, package, and ship banners across 27 schools throughout Broward County. Using FDOT data to quantify reach, the sponsorships generate millions of impressions weekly, providing consistent visibility across the exact age group making college decisions.
But the impact goes beyond impressions. Broward College credits the sponsorships with contributing to real enrollment growth, more website traffic, and stronger name recognition across the county's high schools, all while directly supporting programs with much needed revenue at the same time.
Why SponsorPlace
Before SponsorPlace, managing school sponsorships meant chasing down a different point of contact every year. “Sometimes it was the assistant principal, sometimes the athletic director, and it changed constantly with staff turnover, “ said Broward College.
SponsorPlace fixed that. Broward College sends their school list, a hi-res logo, and copy, and SponsorPlace handles the rest, delivering banners to every school along with proof of display. "It just makes doing this project a pleasure because of the online tools and its organization."
“It just makes doing this project a pleasure because of the online tools and their organization.”
The Results
27 schools sponsored across Broward County
$25K in total sponsorship investment
Millions of impressions weekly across all school banners
Measurable contribution to enrollment growth and website traffic
Strengthened brand presence as a trusted, accessible option for local students
The Bottom Line
For Broward College, school sponsorships are a direct line to supporting the next generation of students, delivered consistently, measurably, and without the yearly headache of tracking down a new school contact. SponsorPlace made that reach simple to execute and easy to scale.
One of the banners posted at 27 schools in the Broward County school district.