Static vs Digital Sponsorships

Maximize Your School Sponsorships

Sponsorships are essential for supporting school programs, but choosing the right mix can be challenging. While traditional methods like banners and scoreboard ads still hold value, digital options—such as video boards, social media, and website placements—offer new ways to engage sponsors. The most effective strategy combines both, using each to maximize revenue and impact with minimal effort.

This free, comprehensive guide helps school leaders navigate the pros and cons of digital vs. static sponsorships—so you can make smarter choices that boost visibility and drive more funding.

Inside, you’ll discover:

• How multiple departments—not just athletics—can use corporate sponsorships to support their initiatives

• The most effective types of static and digital sponsorships, and when to use each to align with school and business goals

• Example pricing strategies to help you maximize sponsorship revenue for your school