They Skipped the Bake Sale—What This PTA Did Instead Raised $3,000 Overnight
Parent-Teacher Associations and Organizations (PTAs/PTOs) are the heart of school fundraising, working tirelessly to support important programs and activities. As busy parents juggling full-time jobs, households, and families, PTA volunteers often give up their limited free time to organize fun runs, carnivals, and individual sponsorships—efforts that require significant energy and coordination. But there’s a better way. Creekview Elementary PTA discovered that by using SponsorPlace, they were able to secure $3,000 in sponsorships in just 24 hours—without making phone calls, chasing checks, or negotiating prices.
Challenges PTAs Face in Procuring Successful Sponsorships:
1. Manual Payment Tracking
Managing payments, collecting checks, issuing invoices, and tracking funds can feel like a full-time job, making it difficult for volunteers to keep up while balancing their other responsibilities.
2. Time-Consuming Sponsorship Sales
Securing local sponsors demands significant time and effort, often involving awkward outreach, back-and-forth negotiations, and frequent rejection—leaving many volunteers discouraged and burnt out.
3. Fundraising Fatigue
Parents and volunteers are increasingly overwhelmed by the number of events and projects required to financially support their schools. As one PTO Today contributor put it: "Costs of everything have increased, but our fundraising is about the same. The school expects us to find ways to cover their rising costs."
How SponsorPlace Helps
Creekview Elementary in Alpharetta, Georgia was looking for easier, more efficient ways to secure sponsorship funding—so their limited time and energy could have maximum impact where it mattered most. That's when they discovered SponsorPlace, an all-in-one digital marketplace—think of it as “Amazon for school sponsorships”—designed to simplify and streamline the entire process. SponsorPlace offered their PTA:
A digital SponsorPLACE for each school, showcasing available sponsorship opportunities and making it easy for local businesses to browse and choose what fits.
Intuitive tools for outreach, revenue tracking, and promoting sponsorships within their community.
A standardized pricing structure, eliminating the need for negotiations and back-and-forth communication with businesses.
Automated payment processing to remove the hassle of checks and manual tracking.
“I’m a mom, a volunteer, and I have a full-time job. I love supporting my kid’s school, but I want my time to count. With SponsorPlace I don’t waste it chasing rejections door-to-door. I handed out a few flyers and sent some emails to people I knew in the community with our QR code (I put in as little as 2 hours of effort), and in 24 hours we had over $3,000 in sponsorship sales.”
What's Next for Creekview Elementary?
Following their quick success, Creekview began expanding their sponsorship options. While at first they had only offered event signage, they are now offering digital sponsorships on their website as well as event sponsorships. Rather than relying solely on one-time sponsorships, they’re creating lasting relationships with local businesses that will lead to consistent, year-over-year support.
Creek View Elementary’s PTA proved that fundraising doesn’t have to be exhausting. By switching to SponsorPlace, they unlocked fast, hassle-free sponsorship revenue, with minimal effort from volunteers.
Want to see how your PTA can achieve similar success?
Find Out How SponsorPlace Can Simplify and Grow Your Sponsorship Program